Question 1

Which of the following is the best example in which to apply causal research?

Accepted Answer

A)   the Andrew Jergens Company periodically conducting surveys to measure consumer's perceptions, attitudes and use of soap bars and related personal care products
B)   to determine the relationship between sales promotion and advertising expenditures and sales of Mercedes
C)   to gain insights on why Nokia is losing market share in Asia
D)   to understand how consumers evaluate the Home Depot brand compared to competing brands
E)   one-on-one depth interviews matching respondents and interviewers by genderF) B) and C)
G) C) and D)

Question 2

According to the text,exploratory research can benefit from use of all of the following methods EXCEPT:

Accepted Answer

A)   survey of experts.
B)   quantitative data such as structured surveys.
C)   pilot surveys.
D)   analysis of secondary data.
E)   qualitative research.F) D) and E)
G) All of the above

Question 3

A ________ consists of a sample of respondents,generally households that have agreed to provide information over an extended period.

Accepted Answer

A)   focus group
B)   panel
C)   hypothesis
D)   theory
E)   research mixF) All of the above
G) A) and B)

Question 4

A disadvantage of a longitudinal design would be ________.

Accepted Answer

A)   detecting change
B)   amount of data that can be collected
C)   accuracy of data collected
D)   lower expenses
E)   response biasF) C) and E)
G) D) and E)

Question 5

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Accepted Answer

A)   Descriptive research
B)   Causal research
C)   Exploratory research
D)   Subjective research
E)   Conditional researchF) B) and C)
G) A) and E)

Question 6

Which of the following is a characteristic of descriptive research designs?

Accepted Answer

A)   flexible
B)   marked by the prior formulation of specific hypothesis
C)   versatile
D)   often the front end of total research
E)   supportingF) B) and C)
G) B) and D)

Question 7

Private communities are primarily built for discovery and insight purposes and are called MROCs (Marketing Research Online Communities).

Accepted Answer

A) True 
 B)False

Question 8

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.

Accepted Answer

A)   focus groups by gender
B)   only secondary data collection
C)   focus groups composed of both males and females
D)   interviews with several in-country experts now living in the United States
E)   one-on-one depth interviews matching respondents and interviewers by genderF) C) and D)
G) D) and E)

Question 9

When repeating a project for a previous client,a research proposal is not necessary.

Accepted Answer

A) True 
 B)False

Question 10

According to the text,the main method of causal research is a panel.

Accepted Answer

A) True 
 B)False

Question 11

The manipulation of one or more independent variables is a characteristic of which of the following types of research designs?

Accepted Answer

A)   exploratory research
B)   descriptive research
C)   causal research
D)   objective research
E)   conditional researchF) All of the above
G) B) and C) C

Question 12

When little is known about the problem situation,it is desirable to begin with descriptive research.

Accepted Answer

A) True 
 B)False

Question 13

The manipulation of one or more independent variables is a characteristic of causal research.

Accepted Answer

A) True 
 B)False

Question 14

Nonsampling errors are frequently attributed to all of the following EXCEPT:

Accepted Answer

A)   the researcher.
B)   the competition.
C)   the interviewer.
D)   the respondent.
E)   C and DF) A) and E)
G) C) and D)

Question 15

According to the text,a longitudinal design provides a series of pictures,which track the changes that take place over time.

Accepted Answer

A) True 
 B)False

Question 16

According to the text,exploratory research can benefit from use of survey of experts and analysis of secondary data.

Accepted Answer

A) True 
 B)False  True

Question 17

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Accepted Answer

A)   Exploratory research
B)   Conclusive research
C)   Descriptive research
D)   Causal research
E)   Directed researchF) A) and C)
G) A) and B)

Question 18

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

Accepted Answer

A)   to understand purchase and consumption behavior of heavy users of athletic shoes
B)   to understand the positive impact of celebrity endorsements on its image
C)   to investigate the reasons why Adidas has a lower market share as compared to Nike in the United States
D)   to develop a profile of the target market in order to make advertising placement decisions
E)   to develop hypotheses - Are heavy users of athletic shoes more brand conscious than light users?F) A) and D)
G) All of the above D

Question 19

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A)   problem definition
B)   research design
C)   fieldwork design
D)   data preparation and analysis
E)   research directiveF) B) and D)
G) C) and D)

Question 20

Causal research is very versatile and can be used at any point in a study.

Accepted Answer

A) True 
 B)False

Exam 3: Research Design

Which of the following is the best example in which to apply causal research?

Correct AnswerverifiedShow Answer

According to the text,exploratory research can benefit from use of all of the following methods EXCEPT:

Correct AnswerverifiedShow Answer

A ________ consists of a sample of respondents,generally households that have agreed to provide information over an extended period.

Correct AnswerverifiedShow Answer

A disadvantage of a longitudinal design would be ________.

Correct AnswerverifiedShow Answer

________ is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of descriptive research designs?

Correct AnswerverifiedShow Answer

Private communities are primarily built for discovery and insight purposes and are called MROCs (Marketing Research Online Communities).

Correct AnswerverifiedShow Answer

When conducting exploratory research overseas in a country such as Saudi Arabia on the topic of attitudes toward household appliances,it would be most effective to conduct ________.

Correct AnswerverifiedShow Answer

When repeating a project for a previous client,a research proposal is not necessary.

Correct AnswerverifiedShow Answer

According to the text,the main method of causal research is a panel.

Correct AnswerverifiedShow Answer

The manipulation of one or more independent variables is a characteristic of which of the following types of research designs?

Correct AnswerverifiedC

When little is known about the problem situation,it is desirable to begin with descriptive research.

Correct AnswerverifiedShow Answer

The manipulation of one or more independent variables is a characteristic of causal research.

Correct AnswerverifiedShow Answer

Nonsampling errors are frequently attributed to all of the following EXCEPT:

Correct AnswerverifiedShow Answer

According to the text,a longitudinal design provides a series of pictures,which track the changes that take place over time.

Correct AnswerverifiedShow Answer

According to the text,exploratory research can benefit from use of survey of experts and analysis of secondary data.

Correct AnswerverifiedTrue

________ is research conducted to gain ideas and insight into the problem confronting the management or the researcher.

Correct AnswerverifiedShow Answer

Exploratory research should NOT be used for which of the following situations that Adidas may face ________.

Correct AnswerverifiedD

The ________ is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Correct AnswerverifiedShow Answer

Causal research is very versatile and can be used at any point in a study.

Correct AnswerverifiedShow Answer

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C

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True

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D

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