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Exam 11: Export Pricing

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Question 21

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What is true about the price element in the marketing mix?

A) Price is the only element to start with the letter P.
B) Price has no affect on the other variable elements.
C) Price is the only element of the marketing mix that is revenue generating.
D) Prices are always static.

E) None of the above
F) A) and B)

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Question 22

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Market differentiated pricing calls for export pricing according the dynamic conditions of the marketplace. What are the three changes which might affect this type of pricing?

A) Pre, present and post fluctuations.
B) Changes in competition, exchange rates and the environment.
C) Space, time and utility.
D) Money, media and markets.

E) B) and D)
F) A) and B)

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Question 23

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Which of the following is not one of the instances when a price change is appropriate?

Which of the following is not a strategy described in the text to compensate for price escalation?

Absorption defines the currency fluctuation in which the government compensates an exporter for losses in a given market.

Dun & Bradstreet is one of the firms which supplies credit information on companies.

What is the most favorable term of funding for the importer?

Destination-specific adjustment of mark-ups in response to exchange-rate changes are referred to as:

Financing assistance for exporters is only available from the public sector.

The most favorable term to the exporter is:

With multiple-product pricing, the various items in the line may be differentiated by pricing them appropriately to indicate all but which of the following examples?

Without accurate information, a company cannot combat phenomena such as price escalation. Appropriate export pricing requires the establishment of procedures to assess export performance. What department can provide this vital information on hidden costs?

Factoring houses are places where customs affords reliable accounting of the dollar increment of actual purchasing power.

How is the final price negotiated for an exported good?

When penetrating pricing is used, the product is offered at a higher price intended to generate high sales figures for the new product.

The ability to offer financing or credit terms is often critical in competing for, and winning, export contracts.

What is the process of setting an export price?

_________ price system differentiates between domestic and export prices, and two approaches to pricing products for exports are available: driven and market-driven method.

Jumping is selling goods overseas for less than in the exporter's home market or at price below the costs of production, or both.

What are the two forms of risk external to the process which might affect an export transaction?