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Consider monopoly, monopolistic competition, and perfect competition. In which of these three market structures does a profit-maximizing firm experience zero economic profit?


A) perfect competition only
B) perfect competition and monopolistic competition only
C) perfect competition, monopolistic competition, and monopoly
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

E) C) and D)
F) None of the above

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Monopolistic competition is an


A) inefficient market structure because there is deadweight loss.
B) inefficient market structure because price exceeds marginal cost.
C) efficient market structure because free entry drives long-run profits to zero.
D) Both a and b are correct.

E) A) and C)
F) A) and D)

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue equals marginal cost
C) price exceeds marginal cost
D) All of the above are correct.

E) A) and B)
F) All of the above

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Professional organizations and producer groups have an incentive to


A) restrict advertising in order to enhance competition on the basis of price.
B) restrict advertising in order to reduce competition on the basis of price.
C) encourage advertising in order to reduce competition on the basis of price.
D) encourage advertising in order to enhance competition on the basis of price.

E) All of the above
F) B) and C)

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Which of the following is an example of a monopolistically competitive industry?


A) electric lamp bulbs
B) aircraft manufacturing
C) corn
D) sweaters

E) All of the above
F) None of the above

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Scenario 16-6 Ike's Ice Cream has decided to open a new ice cream parlor in Mayville, MS. The market for ice cream parlors is monopolistically competitive. -Refer to Scenario 16-6. As a result of the new Ike's Ice Cream parlor, consumers living in and visiting Mayville are likely to experience a


A) business-stealing externality, which harms producers.
B) business-stealing externality, which benefits producers.
C) product-variety externality, which harms consumers.
D) product-variety externality, which benefits consumers.

E) C) and D)
F) B) and D)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Which letter identifies the efficient level of output for this firm? -Refer to Figure 16-14. Which letter identifies the efficient level of output for this firm?

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When consumers are exposed to additional choices that result from the introduction of a new product,


A) their satisfaction is likely to be lowered as a result of their having to make additional choices.
B) a product-variety externality is said to occur.
C) an advertising externality is said to occur.
D) consumers are likely to experience negative consumption externalities.

E) B) and C)
F) None of the above

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Figure 16-3 This figure depicts a situation in a monopolistically competitive market. Figure 16-3 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-3. How much profit will the monopolistically competitive firm earn in this situation? A) $0 B) $80 C) $200 D) $400 -Refer to Figure 16-3. How much profit will the monopolistically competitive firm earn in this situation?


A) $0
B) $80
C) $200
D) $400

E) A) and C)
F) A) and D)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm. -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm.

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Each firm in a monopolistically competitive industry faces a downward-sloping demand curve because


A) there are many other sellers in the market.
B) there are very few other sellers in the market.
C) the firm's product is different from those offered by other firms in the market.
D) the firm faces the threat of entry into the market by new firms.

E) B) and C)
F) A) and D)

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​Which of the following is the most distinguishing characteristic of a monopolistically competitive industry?


A) ​Market barriers
B) ​One firm controls the industry
C) ​Product differentiation
D) ​A small number of firms dominate the market

E) A) and B)
F) A) and C)

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Which type of market structure has the fewest number of firms?

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.   -Refer to Table 16-1. Which industry is the most competitive? A) Industry A B) Industry B C) Industry C D) Industry D -Refer to Table 16-1. Which industry is the most competitive?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) A) and B)
F) B) and D)

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Senator Hubris wants to pass a law that would require all monopolistically competitive firms to operate at their efficient scale. If this law were to pass and be enforced, we would expect that monopolistically competitive firms would


A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.

E) A) and D)
F) B) and D)

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​If a monopolistically competitive firms incurs an increase in fixed costs, its price will rise and its output will fall.

A) True
B) False

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If regulators required firms in monopolistically competitive markets to set price equal to marginal cost,


A) firms would most likely experience economic losses.
B) firms would also operate at their efficient scale.
C) new firms would likely to enter the market.
D) the most efficient firms would not likely to be affected.

E) B) and D)
F) A) and D)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. As the figure is drawn, the firm is in A) a short-run equilibrium but it is not in a long-run equilibrium. B) a long-run equilibrium but it is not in a short-run equilibrium. C) a short-run equilibrium as well as a long-run equilibrium. D) neither a short-run equilibrium nor a long-run equilibrium. -Refer to Figure 16-10. As the figure is drawn, the firm is in


A) a short-run equilibrium but it is not in a long-run equilibrium.
B) a long-run equilibrium but it is not in a short-run equilibrium.
C) a short-run equilibrium as well as a long-run equilibrium.
D) neither a short-run equilibrium nor a long-run equilibrium.

E) A) and B)
F) A) and C)

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A firm can signal the high quality of its product by


A) spending nothing on advertising to convey that the product is so good that the firm does not even need to advertise.
B) spending a large amount of money on advertising.
C) getting a patent for the product.
D) not worrying about getting a patent for the product.

E) A) and B)
F) All of the above

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Advertising that uses celebrity endorsements is most likely intended to


A) increase elasticity of demand for the advertised product.
B) reduce the ability of markets to allocate resources efficiently.
C) provide a signal of product quality.
D) be useful only for psychological effects.

E) B) and C)
F) C) and D)

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